If you’re going to grow your business and conversation sales, it’ll take diligence and planning. You can accomplish a lot when you learn how to create a customer journey map.
This detailed approach will increase your profits and brand awareness. Read on to learn more about creating your customer journey map.
What is the Customer Journey Map and Why is it so Beneficial?
The first thing you need to do is figure out why the customer journey map is so critical. For one, the level of planning gives you a roadmap for how you market and run your business.
This map is an illustrated and detailed list that explains every step that customers experience when they interact with you. Reverse engineering these steps helps you go through them with more deliberateness in your approach.
For instance, you can build your brand awareness and the narrative of your audience’s first experience with you. Brand awareness is crucial since 60% of customers check your social media pages before buying anything from you.
Building out your map helps you execute your strategies with more precision and better results.
How Can You Create a Customer Journey Map?
The more you understand about the customer journey, the easier it is to engage them and convert sales.
So what should you do to create a successful customer journey map? Let these tips get you started:
1. Know Exactly What You Hope to Accomplish With the Customer Journey Map
First and foremost, outline the goals of your customer journey map. Maybe you’re trying to grow traffic for a specific promotion. Another company might use the journey map to build and sustain long-term relationships with their audience.
When your goals are clear it’s easier to break down the steps that’ll get you there. Make your goals measurable and within a certain timetable so you can track and tweak them as needed.
2. Set Up Customer Personas
Always understand the buyer persona you are dealing with. Buyer personas add another layer of planning and imagination to your business endeavors.
It refers a the fictional representation that you create to fine-tune your strategies. For instance, data might indicate that much of your traffic and sales come from mothers in the mid-west.
By creating a persona that fits this demographic, you can target your communication with enough strategy to get results. Use the information garnered from your journey map to set up buyer personas that are accurate and detailed.
3. Break Down Each Touchpoint
Touchpoints are a keystone for the customer journey mapping process. They refer to each specific interaction that your company has with the customer.
These touchpoints refer to steps before, during, and after the sales process.
When you know each touchpoint you can set micro-goals and study the factors at play with each. The more you optimize each touchpoint, the smoother the macro interaction you share with the customer.
Customer journey mapping involves creating visual representations of each touchpoint. This way you can layout the expected reaction that takes place at each interval.
You’ll have diagrams that break down everything from content creation, in-store advertising, customer reviews, and other matters. Make these visual representations as detailed as possible so you can push toward results.
4. Figure Out Potential Setbacks for Your Customers
You also need to layout sticking points with the process. When you have an idea of what might confuse a customer or preclude them from moving forward, you’re able to make necessary changes.
Run several tests so that you can make contingencies for these setbacks and optimize the process.
5. Assess and Compile Your Resources
When you understand your goals and details, it’s time to grab the tools that’ll get the job done. Invest in a marketing and visualization software platform that helps you plan and brainstorm.
You may find value in using a customer resource management (CRM) system that gets all hands on deck when it comes to your strategy. This cloud-based software gives you the chance to hash out each detail in a way that is productive and thorough.
6. Consider States in the Present and Future
With all of the data laid out, create a rough map of your customer’s current experience, based on the information you know. Use your future plans and forecasts to compare the current map with future ones.
By taking a growth-oriented approach you can also start to shore up matters that might lead to future issues. This approach also trains you to think toward the future so that your plans have more direction.
7. Test Your Journey and Make Changes when Necessary
Before you make concrete decisions with your customer mapping you need to test it to the best of your ability. The more time you put into the tests, the easier it is for you to execute a working strategy.
Run several rough draft maps through a review process. The more sets of eyes you get on these preliminary plans, the more input you’ll have. This ensures that corrections are made and that you don’t miss any important details.
Put Together Your Customer Journey Mapping Tools
With these tips you can create your customer journey map to your liking. When you take the time to plan out your customer journey, your decisions will reflect the time and effort.
We specialize in helping companies with their customer journey maps. Our company has years of marketing experience and can help you out, no matter your industry or needs.
Take time to contact us via the web, or at 1300 230 474.