Adapting your customer journey during times of Covid-19 lockdown
COVID-19 (and all that represents) has overwhelmed lives and livelihoods around the world and more specifically for businesses, as it has impacted customer purchase behaviour and their customer journey. As the behaviour of your customers change (due to the COVID-19...
5 Ways to Innovate Your Customer Journey Map
Customer journey mapping is all about visualizing the customer’s journey in a way that helps both the business and the customer. The business owner and all the people inside it will be able to create metrics, touchpoints, and actionable goals or outcomes. This is...
How To Test The Effectiveness Of Your Customer Journey
It’s not enough to simply create a customer journey and ‘hope’ it delivers an amazing experience for the long term in your business. A customer experience needs to be an ongoing process of reviewing, measuring, refining and optimising. Just as people are evolving...
Why Your Message To Market is So Critical To Get Right
For you to effectively communicate with your audience, you need to ensure your tone and language resonates with exactly who you are, whilst speaking in a way that also resonates with your audience. Sound easy? It’s not always. How often do you find...
How To Create A 5 Star Customer Journey
Gone are the days when simply offering a stellar product or service was enough to succeed in business. Competing in today’s market is a very different proposition. Customer-led companies are the brands that are dominating today. If you don’t keep up with this shift...
3 Modern Rules of Effective Digital Marketing
Digital Marketing for small businesses has been evolving at a rapid pace for over a decade, and the last few years have seen an exponential explosion of tools, systems, platforms, tactics, ‘gurus’, and more. All of this to try and win the war on online...
Have You Worked Out Your Business Purpose?
Purpose has become a buzzword for business over recent years. Maybe for you, as for many of us, it has been something to tick off on your ‘to do’ list in the space your mission statement used to occupy. Is it a set of words that may ring true, but you...
What is a Purpose-Driven Business?
In an article in 2017 in Forbes magazine* a purpose driven-business is described as ‘one that has unlimited potential to change the world.’ “With purpose, a company can create positive value that is far greater than the sum of its parts. Some of the greatest...
The Five Steps YOU Need to Take to Shift Your Business Into The 21st Century – Part Two
*Content in this blog is reproduced with permission from A New Era Webinar Series, created by the partners of Business of Brand (BoB) in response to the recession and the challenges businesses have been facing throughout most of 2020. Shifting into the 21st...
What's a 6 Star Business?
Find out what others say it is over at the podcast!