by Aveline Clarke | Jan 20, 2021 | Branding
In an article in 2017 in Forbes magazine* a purpose driven-business is described as ‘one that has unlimited potential to change the world.’ “With purpose, a company can create positive value that is far greater than the sum of its parts. Some of the greatest... 
by Aveline Clarke | Dec 15, 2020 | Digital Marketing
*Content in this blog is reproduced with permission from A New Era Webinar Series, created by the partners of Business of Brand (BoB) in response to the recession and the challenges businesses have been facing throughout most of 2020. Shifting into the 21st... 
by Aveline Clarke | Dec 9, 2020 | Customer Journey Mapping
Let’s Look at the Five Steps YOU Need to Take to Shift Your Business into the 21ST Century – Part One Note: This blog is part one of a two part blog article.* Shifting into the 21st Century and the new era of business begins with understanding that the old business... 
by Aveline Clarke | Dec 1, 2020 | Digital Marketing
Content in this blog is reproduced with permission from A New Era Webinar Series. These webinars were created by Linzi Boyd, Darren Shirlaw, Sarah Skeats and Tim Dwyer partners in Business of Brand (BoB) in response to the recession and the changes businesses have... 
by Aveline Clarke | Nov 24, 2020 | Branding
Although the dictionary definition of a client or customer is “someone who buys your product or service,” it is a much more effective business practice to be fully aware of who is your IDEAL customer. Knowing who your ideal customer is, changes everything... 
by Aveline Clarke | Nov 17, 2020 | Marketing Automation
If you want your business to be as successful as possible, you’ll need to continually develop ways to save extra time. Fortunately, automation software is one of the most efficient ways to do so. By using automation to handle certain marketing tasks,... 
by Aveline Clarke | Nov 9, 2020 | Digital Marketing
As we’ve all witnessed, businesses are having a more difficult time than ever connecting with her customers due to the consequences of the COVID-19 pandemic. This is especially true for businesses that offer ‘wants’ (such as entertainment) instead of... 
by Aveline Clarke | Oct 19, 2020 | Customer Journey Mapping
One of the outcomes of the explosion in technology over the last ten years has been our addiction to creating more tools, apps, notifications, zaps, pings and anything else that will seemingly make our life better. This has been a high cost to many businesses in terms... 
by Aveline Clarke | Oct 13, 2020 | Customer Journey Mapping
I’ve been creating customer journeys for a long time, and for different sized organisations as well. The one thing that nobody has asked me about is what to do when the customer journey doesn’t go as planned, which is surprising. Because just as in life, nothing ever... 
by Aveline Clarke | Oct 6, 2020 | Customer Journey Mapping
What if your new product launch was doomed before it even began? The customer journey is a very important aspect of both marketing and sales. In order to make the most out of a new product launch, you must innovate the customer journey as much as possible. Wondering...
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