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5 Ways to Innovate Your Customer Journey Map

5 Ways to Innovate Your Customer Journey Map

Customer journey mapping is all about visualizing the customer’s journey in a way that helps both the business and the customer.  The business owner and all the people inside it will be able to create metrics, touchpoints, and actionable goals or outcomes. This is...
How To Create A 5 Star Customer Journey

How To Create A 5 Star Customer Journey

Gone are the days when simply offering a stellar product or service was enough to succeed in business. Competing in today’s market is a very different proposition. Customer-led companies are the brands that are dominating today. If you don’t keep up with this shift...
What is a Purpose-Driven Business?

What is a Purpose-Driven Business?

In an article in 2017 in Forbes magazine* a purpose driven-business is described as ‘one that has unlimited potential to change the world.’ “With purpose, a company can create positive value that is far greater than the sum of its parts. Some of the greatest...