How To Create A 5 Star Customer Journey
Gone are the days when simply offering a stellar product or service was enough to succeed in business. Competing in today’s market is a very different proposition. Customer-led companies are the brands that are dominating today. If you don’t keep up with this shift...
3 Modern Rules of Effective Digital Marketing
Digital Marketing for small businesses has been evolving at a rapid pace for over a decade, and the last few years have seen an exponential explosion of tools, systems, platforms, tactics, ‘gurus’, and more. All of this to try and win the war on online...
Have You Worked Out Your Business Purpose?
Purpose has become a buzzword for business over recent years. Maybe for you, as for many of us, it has been something to tick off on your ‘to do’ list in the space your mission statement used to occupy. Is it a set of words that may ring true, but you...
What is a Purpose-Driven Business?
In an article in 2017 in Forbes magazine* a purpose driven-business is described as ‘one that has unlimited potential to change the world.’ “With purpose, a company can create positive value that is far greater than the sum of its parts. Some of the greatest...
The Five Steps YOU Need to Take to Shift Your Business Into The 21st Century – Part Two
*Content in this blog is reproduced with permission from A New Era Webinar Series, created by the partners of Business of Brand (BoB) in response to the recession and the challenges businesses have been facing throughout most of 2020. Shifting into the 21st...
The Five Steps YOU Need to Take to Shift Your Business Into The 21st Century – Part One
Let’s Look at the Five Steps YOU Need to Take to Shift Your Business into the 21ST Century – Part One Note: This blog is part one of a two part blog article.* Shifting into the 21st Century and the new era of business begins with understanding that the old business...
Doing Business in the 21st Century – What has Changed?
Content in this blog is reproduced with permission from A New Era Webinar Series. These webinars were created by Linzi Boyd, Darren Shirlaw, Sarah Skeats and Tim Dwyer partners in Business of Brand (BoB) in response to the recession and the changes businesses have...
How do You Attract and Retain Your Ideal Customer?
Although the dictionary definition of a client or customer is “someone who buys your product or service,” it is a much more effective business practice to be fully aware of who is your IDEAL customer. Knowing who your ideal customer is, changes everything...
Automate Marketing to Save Time and Grow Customer Relationships
If you want your business to be as successful as possible, you’ll need to continually develop ways to save extra time. Fortunately, automation software is one of the most efficient ways to do so. By using automation to handle certain marketing tasks,...
What's a 6 Star Business? Find out what others say it is over at the podcast!