by Aveline Clarke | May 17, 2022 | Digital Marketing
Every generation requires a shift in how brands target and research their audience. Their purchasing power, the ability to influence their peers, and reliance on technology makes them an important generation to consider when marketing your brand and products. The 2020...
by Aveline Clarke | Apr 20, 2022 | Digital Marketing
Are you looking for ways to improve your customer experience? If so, consider working with an online marketing consultant who understands the Customer Journey. They can help you identify areas where you need improvement and put together a plan to address them. There...
by Aveline Clarke | Mar 30, 2022 | Customer Journey Mapping
People are busy. They receive thousands of emails per day and just don’t have time to go through all of them, let alone read the content inside each one carefully. The amount that they can dedicate their attention to is about 8 seconds. This is why any type of...
by Aveline Clarke | Mar 14, 2022 | Customer Journey Mapping
A happy customer is a repeat customer. Read how to keep your customers coming back for more with the best way to manage their expectations. Making sure that the customer is satisfied with their product or service after being paid for can be challenging. It requires a...
by Aveline Clarke | Feb 23, 2022 | Customer Journey Mapping
Customer journey mapping is a practice for understanding the experience individuals have throughout the entire customer journey of your business. It allows you to see where each touch point can be improved or enhanced, and what needs to happen at every single moment...
by Aveline Clarke | Feb 15, 2022 | Customer Journey Mapping
Growing a business successfully really starts with having a growth mindset. What is a growth mindset? A growth mindset describes a way of viewing challenges and setbacks, which as business owners – we get all the time. People who have a growth mindset believe that...
by Aveline Clarke | Jan 19, 2022 | Customer Journey Mapping
In a Forbes magazine article in 2017, it was stated that a purpose-driven business is one that has unlimited potential to change the world. They said: “With purpose, a company can create positive value that is far greater than the sum of its parts. Some of the...
by Aveline Clarke | Nov 25, 2021 | Customer Journey Mapping, Digital Marketing, Uncategorized
Purpose has become a buzzword for business over recent years. Maybe for you, as for many of us, it has been something to tick off on your ‘to do’ list in the space your mission statement used to occupy. Is it a set of words that may ring true, but you struggle to...
by Aveline Clarke | Aug 20, 2021 | Uncategorized
COVID-19 (and all that represents) has overwhelmed lives and livelihoods around the world and more specifically for businesses, as it has impacted customer purchase behaviour and their customer journey. As the behaviour of your customers change (due to the COVID-19...
by Aveline Clarke | Jul 7, 2021 | Uncategorized
Customer journey mapping is all about visualizing the customer’s journey in a way that helps both the business and the customer. The business owner and all the people inside it will be able to create metrics, touchpoints, and actionable goals or outcomes. This is...
