by Aveline Clarke | Oct 13, 2020 | Customer Journey Mapping
I’ve been creating customer journeys for a long time, and for different sized organisations as well. The one thing that nobody has asked me about is what to do when the customer journey doesn’t go as planned, which is surprising. Because just as in life, nothing ever... 
by Aveline Clarke | Oct 6, 2020 | Customer Journey Mapping
What if your new product launch was doomed before it even began? The customer journey is a very important aspect of both marketing and sales. In order to make the most out of a new product launch, you must innovate the customer journey as much as possible. Wondering... 
by Aveline Clarke | Sep 29, 2020 | Customer Journey Mapping
It’s no secret that having a thorough understanding of your customer will help you make their journey with your brand as accommodating as possible. But, not every company focuses on this process as much as they should. Although COVID-19’s impact on the... 
by Aveline Clarke | Sep 22, 2020 | Customer Journey Mapping
I want to be known for helping to shift industries to value customers more, to lift the value of the customer higher, and for businesses to be revolutionised as a result of that. The sad fact is that many industries have such poor customer treatment, and they can... 
by Aveline Clarke | Sep 8, 2020 | Customer Journey Mapping
Almost all countries are taking a hit to their economies because of the pandemic. Even with the governments’ efforts of keeping their economies afloat, we might still be having the deepest worldwide recession in decades. However, don’t let this shift your focus; your... 
by Aveline Clarke | Sep 1, 2020 | Marketing Automation
How much time does your marketing team spend performing the same repetitive tasks every day? Do you find it hard to maintain the same level of customer engagement as your business grows? Do you want to curate a more customized user experience, but you just don’t have... 
by Aveline Clarke | Aug 25, 2020 | Marketing Automation
Marketing automation is a marketing ‘game-changer’. It’s an effective and simple way to keep your existing customers and your potential customers, or leads, to create and sustain your brand’s awareness to target customers, while minimising the... 
by Aveline Clarke | Aug 18, 2020 | Digital Marketing
The online world is dynamic and ever-changing, and it has become one of the best sales channels for businesses. According to Oberlo, there are 2.05 Billion Online Shoppers in 2020 wherein 24 percent shop online once every two weeks (Statista) which is why using... 
by Aveline Clarke | Aug 11, 2020 | Customer Journey Mapping
If you’re going to grow your business and conversation sales, it’ll take diligence and planning. You can accomplish a lot when you learn how to create a customer journey map. This detailed approach will increase your profits and brand awareness. Read on to... 
by Aveline Clarke | Aug 4, 2020 | Customer Journey Mapping
What if you had a way to understand your customers like never before? A customer avatar offers an unprecedented way to find and attract your ideal customers. Unfortunately, many businesses don’t understand how and why to create a customer avatar. Are you ready...
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