How do You Attract and Retain Your Ideal Customer?
Although the dictionary definition of a client or customer is “someone who buys your product or service,” it is a much more effective business practice to be fully aware of who is your IDEAL customer. Knowing who your ideal customer is, changes everything...
Automate Marketing to Save Time and Grow Customer Relationships
If you want your business to be as successful as possible, you’ll need to continually develop ways to save extra time. Fortunately, automation software is one of the most efficient ways to do so. By using automation to handle certain marketing tasks,...
Keys To an Innovative Business Strategy That Can Connect You to Your Customers in Any Economy
As we’ve all witnessed, businesses are having a more difficult time than ever connecting with her customers due to the consequences of the COVID-19 pandemic. This is especially true for businesses that offer ‘wants’ (such as entertainment) instead of...
Why You Need To Create Better Connections With Your Audience That Will Help Increase The Value Of Your Brand
One of the outcomes of the explosion in technology over the last ten years has been our addiction to creating more tools, apps, notifications, zaps, pings and anything else that will seemingly make our life better. This has been a high cost to many businesses in terms...
What To Do When The Customer Journey Doesn’t Go As Planned…
I’ve been creating customer journeys for a long time, and for different sized organisations as well. The one thing that nobody has asked me about is what to do when the customer journey doesn’t go as planned, which is surprising. Because just as in life, nothing ever...
Why Your Customer Journey Should Be Innovated Before You Launch A New Product
What if your new product launch was doomed before it even began? The customer journey is a very important aspect of both marketing and sales. In order to make the most out of a new product launch, you must innovate the customer journey as much as possible. Wondering...
How This Current Economic Downturn Is a Good Time to Innovate Your Customer Journey
It’s no secret that having a thorough understanding of your customer will help you make their journey with your brand as accommodating as possible. But, not every company focuses on this process as much as they should. Although COVID-19’s impact on the...
Why shifting industries to value customers starts with just one business: YOURS
I want to be known for helping to shift industries to value customers more, to lift the value of the customer higher, and for businesses to be revolutionised as a result of that. The sad fact is that many industries have such poor customer treatment, and they can...
Why Customer Journey Innovation Is Crucial at This Challenging Time Economically
Almost all countries are taking a hit to their economies because of the pandemic. Even with the governments’ efforts of keeping their economies afloat, we might still be having the deepest worldwide recession in decades. However, don’t let this shift your focus; your...
What's a 6 Star Business?
Find out what others say it is over at the podcast!