by Aveline Clarke | Feb 17, 2021 | Customer Journey Mapping
Purpose has become a buzzword for business over recent years. Maybe for you, as for many of us, it has been something to tick off on your ‘to do’ list in the space your mission statement used to occupy. Is it a set of words that may ring true, but you... 
by Aveline Clarke | Dec 9, 2020 | Customer Journey Mapping
Let’s Look at the Five Steps YOU Need to Take to Shift Your Business into the 21ST Century – Part One Note: This blog is part one of a two part blog article.* Shifting into the 21st Century and the new era of business begins with understanding that the old business... 
by Aveline Clarke | Oct 19, 2020 | Customer Journey Mapping
One of the outcomes of the explosion in technology over the last ten years has been our addiction to creating more tools, apps, notifications, zaps, pings and anything else that will seemingly make our life better. This has been a high cost to many businesses in terms... 
by Aveline Clarke | Oct 13, 2020 | Customer Journey Mapping
I’ve been creating customer journeys for a long time, and for different sized organisations as well. The one thing that nobody has asked me about is what to do when the customer journey doesn’t go as planned, which is surprising. Because just as in life, nothing ever... 
by Aveline Clarke | Oct 6, 2020 | Customer Journey Mapping
What if your new product launch was doomed before it even began? The customer journey is a very important aspect of both marketing and sales. In order to make the most out of a new product launch, you must innovate the customer journey as much as possible. Wondering... 
by Aveline Clarke | Sep 29, 2020 | Customer Journey Mapping
It’s no secret that having a thorough understanding of your customer will help you make their journey with your brand as accommodating as possible. But, not every company focuses on this process as much as they should. Although COVID-19’s impact on the...
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