by Aveline Clarke | Oct 13, 2020 | Customer Journey Mapping
I’ve been creating customer journeys for a long time, and for different sized organisations as well. The one thing that nobody has asked me about is what to do when the customer journey doesn’t go as planned, which is surprising. Because just as in life, nothing ever... 
by Aveline Clarke | Oct 6, 2020 | Customer Journey Mapping
What if your new product launch was doomed before it even began? The customer journey is a very important aspect of both marketing and sales. In order to make the most out of a new product launch, you must innovate the customer journey as much as possible. Wondering... 
by Aveline Clarke | Sep 29, 2020 | Customer Journey Mapping
It’s no secret that having a thorough understanding of your customer will help you make their journey with your brand as accommodating as possible. But, not every company focuses on this process as much as they should. Although COVID-19’s impact on the... 
by Aveline Clarke | Sep 22, 2020 | Customer Journey Mapping
I want to be known for helping to shift industries to value customers more, to lift the value of the customer higher, and for businesses to be revolutionised as a result of that. The sad fact is that many industries have such poor customer treatment, and they can... 
by Aveline Clarke | Sep 8, 2020 | Customer Journey Mapping
Almost all countries are taking a hit to their economies because of the pandemic. Even with the governments’ efforts of keeping their economies afloat, we might still be having the deepest worldwide recession in decades. However, don’t let this shift your focus; your... 
by Aveline Clarke | Aug 11, 2020 | Customer Journey Mapping
If you’re going to grow your business and conversation sales, it’ll take diligence and planning. You can accomplish a lot when you learn how to create a customer journey map. This detailed approach will increase your profits and brand awareness. Read on to...
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