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How Does Marketing Automation Work?

How Does Marketing Automation Work?

“How does automating your marketing work?” is one of the most popular questions that I’m asked. This question arises because I’ve seen many cases in which small business owners blame the technology for their marketing automation not working. We’ll...
The 5 Principles Of Good Copywriting

The 5 Principles Of Good Copywriting

I was chatting with a client yesterday and they were commenting on the perceived ease in which I was able to write engaging copy that is getting wonderful results for them. And they asked me how I did it, it seemed like some kind of magic to them because, “when I...