5 Ways to Innovate Your Customer Journey Map
Customer journey mapping is all about visualizing the customer’s journey in a way that helps both the business and the customer. The business owner and all the people inside it will be able to create metrics, touchpoints, and actionable goals or outcomes. This is...
How To Test The Effectiveness Of Your Customer Journey
It’s not enough to simply create a customer journey and ‘hope’ it delivers an amazing experience for the long term in your business. A customer experience needs to be an ongoing process of reviewing, measuring, refining and optimising. Just as people are evolving...
How To Create A 5 Star Customer Journey
Gone are the days when simply offering a stellar product or service was enough to succeed in business. Competing in today’s market is a very different proposition. Customer-led companies are the brands that are dominating today. If you don’t keep up with this shift...
Why Now Is The Time To Turn The Attention Towards Your Customers
As we traverse the rocky waters of these difficult economic times, one question I have been asking myself is “How well do you know your customers?” After deep introspection, I realised that now is the time for me and for all of us to focus our attention on...
Why Standing Still Is Never A Good Option In The Face of Adversity
This is an unprecedented time in our economic, personal and societal history. In a short period, we’ve been catapulted into a state of fury and fear of the unknown. This new situation causes us all to panic to varying degrees, but with an underlying determination to...
What's a 6 Star Business?
Find out what others say it is over at the podcast!