How much time does your marketing team spend performing the same repetitive tasks every day? Do you find it hard to maintain the same level of customer engagement as your business grows? Do you want to curate a more customized user experience, but you just don’t have the time? Marketing automation can help your business maintain steady, sustainable growth in less time. Read on to learn more about marketing automation and how it can help your business.
What Is Marketing Automation?
Marketing automation is a tool that helps you save time while still maintaining a strong marketing presence. You can set up systems that send out and manage marketing campaigns without your employees having to handle things manually.
This can free up your marketing team to handle customer concerns directly. Greater care will improve your customer experience and make better use of your resources.
Marketing automation can include a variety of different systems, which we’ll discuss more in a moment. You can nurture leads, manage content, and troubleshoot systems all without taking up employee time.
You can also build in triggers to send potential leads through different parts of your system as needed. This creates an intuitive and nurturing experience for the customer.
There are a few popular methods of marketing automation you can use to save time and improve your efficiency. Many companies like to automate email marketing campaigns. You may set up a trigger to email a customer if they leave unpurchased items in an online cart or if they go a certain period of time without making a purchase.
Segmentation is also a very popular method of marketing automation. You can automatically rank your leads and send them customized emails depending on their level of investment in your company. If someone visits once, they may get one email, whereas they may get a different email if they’re a repeat long-time customer.
One of the biggest benefits of marketing automation is that it saves your representatives times. If you have ten people on your marketing team, you only have 400 hours of work per week to handle all your marketing needs. Without marketing automation, you may dedicate 300 of those hours to routine tasks.
With automated marketing, you can take those repetitive tasks off your employees’ desks. This leaves them free to use those hours to grow your marketing efforts. You can deal with more challenging situations, and create creative new campaigns.
All 400 of those work hours can go towards growing your business, rather than maintaining your current level of success.
Manage Customer Data
In our information age world, customer data is one of the most important tools in your arsenal. You can look at what sorts of purchases your customers have made in the past to determine how to market towards them in the future. You can also look at data about your target demographic to direct your marketing efforts.
Marketing automation can make it easier for your company to manage customer data. With automated segmentation, you can collect information about what different customers order. You can then set triggers to send different segments customized emails tailored to their specific preferences and needs.
Market Across Channels
How much time does your marketing team spend spreading the same campaigns across different channels? Marketing automation can make cross-channel marketing simple and effortless for your team.
You can set up services that will cross-post social media content across multiple platforms. You can even get automated emails generated using a pre-set template so all you have to do is review it and send it out. If you have a company blog, you can arrange for posts to get cross-posted to your social media platforms as soon as you hit “publish.”
Build User Habits
Ideally, you want your customers to be in the habit of spending money with you on a regular basis. But how do you expect customers with busy lives to remember when it’s time for them to make a purchase again? Likewise, it’s not sustainable to ask your marketing team to track each and every customer’s spending habits individually.
You can set up triggers to reach out to a previous customer when it’s time for them to make a purchase again.
With AI tools, you can even set up smart learning automations. These will track customers’ spending patterns and send out emails according to those patterns. This allows you to become a regular part of your customers’ lives and increases your customer retention rate.
Reward Customer Loyalty
One great way to keep your customers coming back again and again is to have a great loyalty program. As your customers spend more money with you, they may earn rewards of discounts, special sales, or free merchandise. But as your company grows, tracking that loyalty program can get more challenging.
Marketing automation can handle your customer loyalty system for you, saving time for your marketing team. You can send emails when customers pass certain benchmarks and track their progress towards reward levels. This automation can scale with your company, making growth easy and sustainable.
Discover How Marketing Automation Can Help Your Business
Having a strong marketing team is crucial to growing your business and engaging with your customers. Marketing automation can save you a lot of time, giving your team a chance to focus on the work that’s really important. You can create a better customer experience, reduce repetitive work, and keep growth sustainable all with the push of a button.
If you’d like to discover more ways to effectively interact with your customers, check out the rest of our site at Journey Point. We can help you map your broken customer journey and tap into the hidden value waiting inside. Contact us today and start providing a better experience for your users and a better bottom line for your company.