Are you looking for ways to improve your customer experience? If so, consider working with an online marketing consultant who understands the Customer Journey. They can help you identify areas where you need improvement and put together a plan to address them.
There are several reasons for this, but I would say one of the BIGGEST reasons why the attempts to improve leads and sales using Automation fail, is that the online Marketing Consultant doesn’t have enough experience in the Customer Journey, or how all the different elements impact the outcome.
However, while they may know all about creating the best emails, they do not know how that email will be read, or if it’s even relevant to your target audience. This is why I often hear people who have used Automation say things such as: “I spent X amount on my Marketing Automation Campaign, but it didn’t work!”
This is because there are many factors which need to come together in order for a successful campaign to happen. When you try and automate things yourself with popups and slideshows for example, you might see okay results at first when people click on the popup or watch a video, click a link in an email etc. However, the money is not made then… remember that salespeople make their money when clients contact them by phone or send an email or fill out a contact form asking for more information.
Hence your Online Marketing Consultant needs to understand this AND the journey the prospect will go on through in order to reach the salesperson and the sale.
Your online marketing consultant should be improving your customer experience by understanding how people’s brain’s work and using neuroscience and human behaviour principles.
Here are the key things to consider as you select the right Online Marketing Consultant:
- Digital marketing is all about getting in front of the right eyeballs at the right time.
- The customer journey is critical to understand and design before any marketing activities take place (to generate leads)
- Understanding how to use cognitive neuroscience will help improve click through rates, conversion rates, and more.
If you’re looking for help with your digital marketing, let us know! We have experts who can help you create a plan that considers how your customers think.
If you need more information on how you can improve your customer journey, contact us!