. . .We are helping to
shift businesses to value people.
. .We believe in the internal value of people; from inside a business with staff, associates, supporters and investors et al – and most importantly as a customer.
Each person has a journey they traverse when they come into contact with your business, and it is your responsibility to ensure the terrain of that journey is smooth, easy to navigate, and a delight to experience. Even when your core product is one that solves people’s pain, heartache, or involves stressful situations.
Regardless of the business you are in, you have customers that have a journey that’s both emotional and physical.
.“All of these factors need to be considered when designing a customer journey.”
Over time we have lost the focus from people and placed it onto our products, in the push for greater profits and sales growth.