by Aveline Clarke | May 12, 2020 | Customer Journey Mapping
More than once lately I’ve been asked, “What exactly is a Touch Point in a Customer Journey?” Although it’s natural for me to use that phrase, I need to explain it for those who need some more clarity about What exactly is a ‘Touch...
by Aveline Clarke | May 4, 2020 | Marketing Automation
We are all in love with automation, so I need to explain to you why too much automation does not benefit your customer journey. Is this a bold statement to make? I don’t think so, and yet some of you might disagree with me. We are in a time of explosive growth...
by Aveline Clarke | Apr 21, 2020 | Customer Journey Mapping
It’s now the time to innovate your Customer Journey, and here’s why… Every action we take has a cost and requires an input of energy. Sometimes those actions are positive and bring us a return on the energy input, and other times they give us nothing at all. In...
by Aveline Clarke | Apr 10, 2020 | Customer Journey Mapping
If you have a business that is suffering from the current economic downturn, you might be asking yourself, “How do I get ahead in my business with Customer Journey Mapping?” Well, in this blog, I am going to explain how you can get ahead, and why...
by Aveline Clarke | Jan 7, 2019 | Marketing Automation, Uncategorized
Referrals are the lifeline of small business! Are you one of the 2.1 million Small to Medium Enterprises (SMEs) in Australia? Then you’ll know that when you lack the reach and budget of a bigger business, referrals from customers are crucial – regardless of the...
